Abstract advert Expressionism.

Abstract advert expressionism - A painting movement in which
artists typically applied paint rapidly, and with
force to their huge canvases in an effort to show
feelings and emotions, painting gesturally,
non-geometrically, sometimes applying paint with large
brushes, sometimes dripping or even throwing it onto
canvas. Their work is characterized by a strong
dependence on what appears to be accident and chance,
but which is actually highly planned. Some Abstract advert
Expressionist artists were concerned with adopting a
peaceful and mystical approach to a purely abstract
image. Usually there was no effort to represent
subject matter. Not all work was abstract, nor was all
work expressive, but it was generally believed that
the spontaneity of the artists' approach to their work
would draw from and release the creativity of their
unconscious minds. The expressive method of painting
was often considered as important as the painting
itself.

Notes:

• for splatter mixture use emulsion paint and water 1:2 eg water pistol shots.
• for slow run mixture use emulsion paint 1:1 eg squeezy bottle dribble.
• for multiple dribbles wait for previous paint to dry.

Thoughts:

• consider replacing proprietors sign.
• what about banner adverts on the internet ?
• finish paintings with even invisible application of oil to cause next poster to fall off.

• experiment with billboard company's corporate colours.
• think about off canvas effects such as intentional accident as terror tactic.
• burning seems successful method.

• unauthorised removal of entire billboard is a radical gesture.